Tracking Your Open Rates

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AR-letter-stats-tab.png

Tracking your open rates gives you an idea of how many people are actually opening your email marketing message.

You can make changes to your subject line and track the open rates to see which subject line gets you the highest open rate.

How To Track Your Open Rates

Sample "open rate" graph from SOC statistics area.

Open Rate and Click-Through Percentages are now included as a part of your Campaign's Sent, Opened, and Clicked (SOC) Activity.



To learn more about SOC, visit the SOC Activity Guide wiki page.


See Also

SOC Activity Guide

Customizing Campaign Data

Managing Your Subscriber List