Difference between revisions of "Tracking Your Open Rates"

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[[ Image: TRWV-AR2021-StatisticsTab.jpg ]]
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[[ File:AR-letter-stats-tab.png ]]
  
 
Tracking your open rates gives you an idea of how many people are actually opening your email marketing message.  
 
Tracking your open rates gives you an idea of how many people are actually opening your email marketing message.  
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== How To Track Your Open Rates ==
 
== How To Track Your Open Rates ==
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[[File:Sample-openrate.png|thumb|right|350px|Sample "open rate" graph from SOC statistics area.]]
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Open Rate and Click-Through Percentages are now included as a part of your Campaign's  <u>'''S'''</u>ent, <u>'''O'''</u>pened, and <u>'''C'''</u>licked '''(SOC)''' Activity.
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| text  = <big>'''What sort of results should I look for?'''</big><br/>As a reference, 2020 internet research indicates that results like those below are considered in the “Good” range:
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* Email Open Rate Percentages: 18-21%
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* Email "Sent to Click" (Click-through) Percentages: 2.6%
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* Email "Open to Click" Percentages: 14.1%
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Open Rate Percentages are now included as a part of your Campaign's  <u>'''S'''</u>ent, <u>'''O'''</u>pened, and <u>'''C'''</u>licked '''(SOC)''' Activity.
 
  
 
To learn more about SOC, visit the [[ SOC Activity Guide ]] wiki page.
 
To learn more about SOC, visit the [[ SOC Activity Guide ]] wiki page.

Latest revision as of 14:59, 1 February 2021

AR-letter-stats-tab.png

Tracking your open rates gives you an idea of how many people are actually opening your email marketing message.

You can make changes to your subject line and track the open rates to see which subject line gets you the highest open rate.

How To Track Your Open Rates

Sample "open rate" graph from SOC statistics area.

Open Rate and Click-Through Percentages are now included as a part of your Campaign's Sent, Opened, and Clicked (SOC) Activity.



To learn more about SOC, visit the SOC Activity Guide wiki page.


See Also

SOC Activity Guide

Customizing Campaign Data

Managing Your Subscriber List