Tagging Subscribers

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Subscriber Tags are used to mark a Subscriber having met a certain criteria of yours.

Subscriber Tags are independent of Campaigns, and therefore provide a flexible way selectively mark subsets of your subscriber base for later use.

Usage examples include:

Marking Patterns of Interest
Subscribers expressing interest in certain information can be tagged over time, and then re-segmented into a new Campaign.
As a Customer Retention Module (CRM)
Tags can be added or removed on the individual subscriber screens.


By default, your TrafficWave.net account has four initial Subscriber Tags:

  • Cold
  • Hot
  • Important
  • Needs Follow-Up

These tag names can be changed to anything you like, along with additional tags being added and removed.


To work with Subscriber Tags, click on the Subscriber Tag Manager under the main AutoResponder tab.

To add tags to a subscriber, use the Subscriber Manager tool. Tags can be added to groups of subscribers or individual subscribers.