Letter Tokens

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The TrafficWave.net AutoResponder system uses "Tokens" to insert personalized information into the Subject and Body of your Letters.

These tokens are replaced with real data immediately before Letters are sent to Subscribers, creating a personalized feel.

Signature Tokens

Signature Tokens are information about you. They can include things like names, phone numbers, and other pieces of information. These pieces of information can be changed at any time without having to edit every Letter individually.

Instead of placing your actual signature in your Letters:

Stephen Hambright
(888) 890-3946

You would place signature tokens:

**SIG_NAME**
**SIG_PHONE**

Signature URL Tokens

Signature URL Tokens are specialized Signature tokens meant for URLs only. These URL tokens are automatically wrapped in HTML linking code to make them "clickable" in your AutoResponder Letters.

Instead of placing an actual URL in your Letters:

http://www.mywebsite.com/special_page.html

You would place signature tokens:

**SIG_URL1**


Subscriber Tokens

Tokens are available for any Campaign data collected, and can be used to personalize your Letters.

Create a letter with:

Hello, **NAME**

...and subscriber Brian Rooney gets:

Hello, Brian Rooney

Video Tutorial

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<seealso>Letter Tokens Creating Letters</seealso>