Email Marketing with TrafficWave.net AutoResponders
The TrafficWave.net AutoResponder System is designed to help you build, manage, and communicate with your list (or lists) of email addresses, called Subscribers.
Sales and marketing people will often refer to subscribers in their AutoResponder Campaign as 'Leads' throughout the process.
|The words Subscribers and Leads are synonymous in TrafficWave.net|
The AutoResponder Campaign
The process starts by creating a Campaign. Each Campaign is a complete system containing:
- Your Signature Profile - your personal or business identity used when communicating with your list.
- Your Collection of Letters - pre-written messages to be sent to your list.
- Your Subscriber List itself.
The Subscription Process
A Capture Form refers to the actual form used to collect subscriber data to be submitted to your Campaign.
The most basic Capture Form will ask for a Name and Email Address. The TrafficWave.net AutoResponder System allows you to customize what data is to be collected from your subscribers including ten "standard" fields (Company Name, Postal Address, Phone/Fax Numbers, etc...) and nine additional customizable fields. (See Customizing Campaign Data)
A Capture Page (or Lead Capture Page) - is a simple web page that is used to invite prospects (leads) to request your information. They will request the information by filling out a subscription form that is submitted to TrafficWave.net
The basic elements of any capture page are:
- The Copy: The copy will include your headline, any graphics, and any copy that you will be using to entice visitors to fill out your subscription form.
- The Subscription Form: The form can be as simple as asking for a name and email to as detailed as collecting address, phone number, age, gender, and any other information that you want to collect from your subscribers.
Every AutoResponder Campaign comes with a unique Capture Page URL, along with many options to customize this page. If you prefer, you may also place the HTML code for a Capture Form on your own website pages.
More Information on Capture Pages and Forms is here: ( Building a Subscriber List )
The Double-Opt In Subscription Method
After a potential subscriber to your Campaign fills out and submits the Capture Form, TrafficWave.net then sends a confirmation message to the address owner to confirm that they have requested the information you are providing.
This method is referred by Email Marketers as Double Opt-In, and this is the method that TrafficWave.net uses to qualify subscribers to your AutoResponder Campaigns. Some marketers also use the term "closed-loop opt-in".
Why Double-Opt In ?
The use of double opt-in helps protect our users against potential malicious subscription requests which can dramatically increase spam complaints.
For example, let's say that Alice has a subscription form on her web site. Chuck visits her site and requests information by filling out Alice's subscription form. Alice's autoresponder will send a confirmation message to Chuck asking him to click on a particular URL if and only if he controls that email account and did actually request the information. Chuck clicks the link confirming that he does control the email account and that he does want the information. Alice's information is sent to Chuck.
If instead, a hostile party, Bob, were to visit Alice's web site and subscribes Chuck's address, he would be unable to confirm that request because the confirmation email would be sent to Chuck -- and Bob has no access to Chuck's account.
Landing Pages - refer to the pages where your lead will "Land" after they have either submitted their Capture Form (the Subscription Landing Page) or after they have confirmed their subscription to your campaign (the Confirmation Landing Page). (See Landing Pages)
|Landing Pages are optional and not required: they are used by website owners to direct their leads back to customized pages (like a "Thank You" page) on their own website.|