If you are like most marketers, you are running a lot of ads in various spots throughout the Internet. You may be running several classified ads, using Pay Per Click (PPC Ads), banner ads, Ezine Ads, participating in discussion forums, and more.
With all those ads, there is a good chance that you are seeing at least some activity. With all those ads out there, something should be happening, right? And sure enough ... you start getting visitors to your web site or capture page. If you have a compelling offer and you are targeting the right market, you are seeing subscribers being added to your AutoResponder.
That's great news, right?
But where are these visitors coming from? Which of those ads is producing results?
If you're like most marketers, you have no idea. You're just happy to see some sort of activity. But you need to be tracking where your results are coming form!
Why Is Tracking Your Ads Important?
At some point, you are going to be renewing those ads. Even if the ads are free, there is a cost involved to you and that cost is your time.
One of your goals is to be sure you are spending your most valuable resources (your time and your money) in ways that produce results.
If you run 5 different classified ads and only one of them is producing results, you won't want to spend time or money renewing the other ads. And if you aren't tracking, you won't know the other 4 are a waste of your resources.