Difference between revisions of "Tracking Your Open Rates"
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Open Rates are presented as a graph and as a table for your review. | Open Rates are presented as a graph and as a table for your review. | ||
| + | Open rates will never be 100% accurate as each email program has its own way of dealing with images, how it uses preview panes, etc... At best, Open Rates will give you an overall view of how many people are reading your messages when they are sent out. | ||
<seealso> | <seealso> | ||
Revision as of 18:02, 19 March 2012
Tracking your open rates gives you an idea of how many people are actually opening your email marketing message.
You can make changes to your subject line and track the open rates to see which subject line gets you the highest open rate.
How To Track Your Open Rates
Click the subject line of the message you want to review the open rates for.
Click "View Open Rates".
Open Rates are presented as a graph and as a table for your review.
Open rates will never be 100% accurate as each email program has its own way of dealing with images, how it uses preview panes, etc... At best, Open Rates will give you an overall view of how many people are reading your messages when they are sent out.
<seealso> Customizing Campaign Data Searching Your Subscriber List </seealso>
