Difference between revisions of "Tracking Your Open Rates"

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[[ Image: TRWV-AR-LettersTab.jpg ]]
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[[ Image: TRWV-AR-StatisticsTab.jpg ]]
  
 
Tracking your open rates gives you an idea of how many people are actually opening your email marketing message.  
 
Tracking your open rates gives you an idea of how many people are actually opening your email marketing message.  
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== How To Track Your Open Rates ==
 
== How To Track Your Open Rates ==
  
Click the subject line of the message you want to review the open rates for.  
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Open Rate Percentages are now included as a part of your Campaign's  <u>'''S'''</u>ent, <u>'''O'''</u>pened, and <u>'''C'''</u>licked '''(SOC)''' Activity.
  
Click "View Open Rates".
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To learn more about SOC, visit the [[ SOC Activity Guide ]] wiki page.
  
Open Rates are presented as a graph and as a table for your review.
 
  
Open rates will never be 100% accurate as each email program has its own way of dealing with images, how it uses preview panes, etc... At best, Open Rates will give you an overall view of how many people are reading your messages when they are sent out.
 
  
 
<seealso>
 
<seealso>
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SOC Activity Guide
 
Customizing Campaign Data
 
Customizing Campaign Data
Searching Your Subscriber List
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Managing Your Subscriber List
 
</seealso>
 
</seealso>
 
[[Category: AutoResponder]]
 
[[Category: AutoResponder]]

Latest revision as of 09:41, 9 May 2017

TRWV-AR-StatisticsTab.jpg

Tracking your open rates gives you an idea of how many people are actually opening your email marketing message.

You can make changes to your subject line and track the open rates to see which subject line gets you the highest open rate.

How To Track Your Open Rates

Open Rate Percentages are now included as a part of your Campaign's Sent, Opened, and Clicked (SOC) Activity.

To learn more about SOC, visit the SOC Activity Guide wiki page.


<seealso> SOC Activity Guide Customizing Campaign Data Managing Your Subscriber List </seealso>