Tracking Your Open Rates
Tracking your open rates gives you an idea of how many people are actually opening your email marketing message.
You can make changes to your subject line and track the open rates to see which subject line gets you the highest open rate.
How To Track Your Open Rates
Open Rate Percentages are now included as a part of your Campaign's Sent, Opened, and Clicked (SOC) Activity.
To learn more about SOC, visit the SOC Activity Guide wiki page.