AdTracker Groups provide a convenient method for viewing and comparing only the AdTrackers you need.
Examples of AdTracker Group uses include:
- All AdTrackers used in a certain month
- All AdTrackers used in "split testing" a marketing idea.
- All AdTrackers used in a specific AutoResponder Letter
- Split Testing is a marketing term used when running two different advertising "pitches" at the same product to see which one receives a better response.