When you need a way to automatically move subscribers from one Campaign to another, or to give subscribers an option to move to a new Campaign, Chaining is the way to get it done.
There are three options for using the Chaining options in TrafficWave.net.
They can be found by clicking the Campaign Chaining link under the AutoResponder tab, or by clicking the magnifying glass by Campaign Chains in your Campaign Profile.
When a subscriber (using the same email address) subscribes to one of your AutoResopnder Campaigns, they are automatically removed from a different Campaign.
When a subscriber finishes an Automated Letter Series for a Campaign, the subscriber is automatically transferred to another Campaign. (This function requires that the first Campaign uses the Automated Letter Series).
Action chains are a special form of Campaign Chaining, where a subscriber can quickly subscribe to a different Campaign of yours by clicking a special link that appears in an AutoResponder Letter.
For example, you have created a separate opportunity that you want to share with your subscriber base, and want to see who will be interested. Your workflow could be as follows:
- create a new Campaign to collect those subscribers that would be interested
- create a letter that contains an Action Chain link pointing to the campaign you just created
- broadcast your letter to your subscriber base
Any subscriber clicking on the Action Chain link appearing in that letter will be automatically subscribed to the new Campaign.
Of course, for advanced functionality, an Action Chain could also be combined with a Subscription Chain to remove that subscriber from the original Campaign...
Warning about Chaining and Subscriber Tokens
There are two potential issues that should be considered when using Chaining:
- 1. While Standard Tokens (name, address, phone, etc...) are considered global, and will be available when a subscriber is moved to a new Campaign, if the Target Campaign has required token data that was not present already, it will be missing!!
|Action Chains ONLY: If the Target Campaign requires that additional Standard OR Custom token data be collected, this additional data will be collected with a form before the subscriber is added to the Target Campaign.|
- 2. Custom Tokens are Campaign Specific and will not transfer.
If you are using Subscriber Tokens, be sure that the data you need is collected by a Capture Form!!! See Customizing Campaign Data